Street catering in a tent: sides down in winter and up in spring/summer. More substantial than a catering van but still a temporary fixture although the main difference, apart from shelter, tables and chairs, is that the Pop-up sells alcohol for in-situ consumption. Food and drink, as noted elsewhere, have major social significance in Korea. Set pieces, such as first dates, workplace socials and pity parties with friends and/or family are usually done in a restaurant or permanent bar. The Pop-up is the location for morose solo drinking, coincidental meets, quick conspiratorial tete-a-tetes and quirky, fun early semi-dates particularly to introduce the refined palate of your opposites-attract chaebol squeeze to the greasy, fatty delights of street food. Of course, the humble Pop-up has its own dedicated drama, the gwisin wrangling Mystic Pop-up Bar.